| Bio |
Stefan Sleep is an Assistant Professor of Marketing at Georgia Gwinnett College. Stefanâs research focus is on marketing strategy with an emphasis on intra-organizational relationships and marketingâs use of data. His research has been published in the Journal of the Academy of Marketing Science, and he has presented his research at several national conferences.
|
| Scholarship/Publications |
Sleep, Stefan, Son K. Lam, and John Hulland (2018), âThe Sales/Marketing Integration Gap: A Social Identity Approach,â Journal of Personal Selling and Sales Management, doi.org/10.1080/08853134.2018.1513796
Sleep, Stefan and John Hulland (2018), âIs Data Driving Cooperation in the C-Suite: The Evolving Relationship between the CMO and CIO,â Journal of Strategic Marketing, doi.org/10.1080/0965254X.2018.1464496
Lam, Son K., Stefan Sleep, Thorsten Hennig-Thurau, Hari Sridhar, and Alok R. Saboo (2017), âLeveraging Frontline Employeesâ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective,â Journal of Service Research, 20(1), 12-28
Sleep, Stefan, Sundar Bharadwaj, and Son K. Lam (2015), âWalking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary-Spanning Activities on Customer Satisfaction and Team Performance,â Journal of the Academy of Marketing Science, 43(4), 472-489
Sleep, Stefan and Myoun-Jin Chae (2014), âOrchestrating Marketing in a B2B Environment,â Marketing Science Institute Conference Report, 14-305
|
